Date:02/02/2006 URL: http://www.thehindubusinessline.com/2006/02/02/stories/2006020202140800.htm

Back Cadbury peps up brand Halls with `Fresh Mint'

Our Bureau

Mumbai , Feb. 1

CADBURY'S `first and fresh' offer for this year is Fresh Mint — another breath freshener under its Power brand — Halls.

This new green smooth candy confectionery is all set to augment the brand Halls and give consumers a refreshing alternative under the Halls brand experience.

Mr Vidyut Arte, Director Sales & Marketing, Cadbury India Ltd, said: "Currently, the `Mints' category market is growing 20 per cent, and a large part of this growth has been driven by increased consumption by the youth."