Date:23/02/2006 URL: http://www.thehindubusinessline.com/2006/02/23/stories/2006022303080400.htm

Back HP eyes SMBs with colour laser printers

Our Bureau

Mr Vibhor Bansal, Country Category Manager, HP Colour Lasers and Business Inkjets, at the launch of colour laser printing system in Bangalore on Wednesday. - - G.R.N. Somashekar

Bangalore , Feb. 22

HP India launched a broad portfolio of colour laser printing systems and solutions on Wednesday specifically targeted at the small and medium businesses (SMBs).

"The colour laser printer market in India for 2005 was 15,434 units, a 100 per cent growth over 2004, and this is expected to treble over the next four years," said Mr Vibhor Bansal, Country Category Manager, Colour Laser Jets, Imaging and Printing Group, HP India Sales Pvt Ltd.

The SMBs are increasingly viewing a colour printer as a necessity item for their business needs, Mr Bansal said adding, "With colour lasers, SMBs could now print in-house all their marketing proposals, brochures and they were effective means of creating high-impact marketing materials."

HP India now has a market share of 89 per cent in the colour laser printer market. Quoting IDC's Continuum 2005 report, Mr Bansal said as a market, India has been seeing interesting trends in the colour printing space, with the main reason for SMBs acquiring a colour printer being the higher need for colour printing.