Date:19/04/2006 URL: http://www.thehindubusinessline.com/2006/04/19/stories/2006041903281200.htm

Back Madison Media bags Blue Star account

Our Bureau

Mumbai , April 18

Madison Media has bagged the Blue Star media planning and buying AOR in a multi-agency pitch. Says Mr B Thiagarajan, Vice-President, Air-conditioning & Refrigeration Service Division, Blue Star, "Given the increasing importance of media planning and buying in the overall marketing game, we decided to give independent charge of our media to a separate specialist media agency. We were impressed by Madison's track record, the huge infrastructure and tools and processes and are confident that we have made the right decision."

Mr Sam Balsara, Chairman and Managing Director, Madison Communications, said, "We are delighted to bring back Blue Star, a fine, blue chip, blue pedigree company into our roster of clients. We have happy memories of dealing with Blue Star as a full-service agency in the 90's and are confident that our specialist skills can go a long way in further building the Blue Star brand and creating a preference for Blue Star cooling solutions.