Date:09/05/2006 URL: http://www.thehindu.com/2006/05/09/stories/2006050919710400.htm

Karnataka - Bangalore

Initiative to help poor children

Staff Reporter

The collaboration will help people support child rights by purchasing Bril products at the stationer's

Bangalore: In order to help underprivileged children go to school, learn and play, a non-governmental organisation, Child Rights and You (CRY), has entered into a partnership with Bril, a school and office stationery brand, on some of that latter's products.

The collaboration will help people support child rights by purchasing Bril products at the stationer's.

As part of this association, Bril will donate one per cent of the proceeds from the sale of select products (up to a maximum of Rs. 1 lakh).

This is to ensure that the rights of underprivileged children in CRY-supported programmes are protected.