Date:20/06/2006 URL: http://www.thehindubusinessline.com/2006/06/20/stories/2006062003011900.htm

Back Kirtilals jewellery collection at Hyderabad

Our Bureau

Hyderabad , June 19

Popular Tamil film actor Vikram unveiled the antique jewellery collection at Kirtilals jewellers here on Monday.

The roadshow, which will conclude here on June 28, will cover Kirtilal Kalidas' outlets in Vijayawada, Chennai, Bangalore, Kochi and Coimbatore in the next few months.

According to Mr Gunasekhar, General Manager of Kirtilals, the company had done research, studying the grandeur of a variety of gold jewellery in ancient texts.

The range included over 600 pieces, "studded with precious and semi-precious gems to recreate the magic of the bygone era."

"We have improvised them in order to suit the present day requirements. The selection strikes a balance between the ancient and contemporary jewellery designs," he said.

"For one, we strived to reduce the weight of the articles," he said.

The company, which has presence in the South, will enter the Northern market this year. "We are going to open outlets in New Delhi, Chandigarh and Ludhiana. Work is underway on these stores," Mr Gunasekhar said.