Date:27/06/2006 URL: http://www.thehindubusinessline.com/2006/06/27/stories/2006062700381900.htm

Back Idea launches music collection

Our Bureau

Kochi, June 26

Idea Cellular has launched Madhur, an innovative collection of mobile music, focussed towards a special segment of customers in the State. Madhur, a library of rich Indian music content by music maestros, will appeal to customers who have an ear for fresh, soothing music with exclusive personalised needs. This collection will be offered as dialer tonnes, ringtones, SMS tones and background tones to over eight million Idea customers. The music clips will be available in both vocal and instrumental versions in 30-second editions. Idea Cellular would also be coming out with various promotional offers on these tunes shortly, a press release said.