Date:24/07/2006 URL: http://www.thehindubusinessline.com/2006/07/24/stories/2006072400561400.htm

Back Vijaya Kisan Card for farmers

Our Bureau

Coimbatore, July 23

Vijaya Bank has launched the ATM-enabled Vijaya Kisan Card to enable farmers draw cash from any of its ATMs and from other banks' VISA ATMs. The bank is planning to activate 110 ATMs more this fiscal, taking the total ATM strength to 250. Introducing the Vijaya Kisan Card, its CMD, Mr Prakash P. Mallya, said the initiative was aimed at providing a simple, comprehensible and flexible credit package to farmers. Cardholders, he said, would be eligible for personal accident insurance cover of up to Rs 50,000. The bank and borrower would share the annual premium of Rs 15 per cardholder in 2:1 ratio. The card would be valid for a period of three years subject to annual review. The bank has issued 2.14 lakh kisan cards this far.