Date:18/08/2006 URL: http://www.thehindu.com/2006/08/18/stories/2006081822920200.htm

Andhra Pradesh - Hyderabad

MyTVS car services in city

Staff Reporter

HYDERABAD: If one is left wondering what the hoarding `Car=???' means, the suspense is over. It is MyTVS, an independent, multi-brand aftermarket integrated car services brand launched by T. V. Sundaram Iyengar & Sons Limited, parent company of TVS group, in Hyderabad on Thursday.

Initially, the company will be offering quality used car and collision repair services. However, all car services and 24X7 emergency services will soon follow.

TVS will be setting up eight service centres and two used car centres in Hyderabad in the first phase. It already has one used car centre engaged in buying and selling at S.P. Road and a body service repair centre at Balanagar.

Speaking to reporters, MyTVS president R. Srivatchan said, "In a scenario where a father owns an Octavia, mother an Accent or Santro and son a Maruti Zen, the idea is to associate with the need of a multi-brand customer."

Other services

TVS will also introduce insurance, claims coordination, used car finance, total service AMC and car overdraft schemes at different stages.

According to R. Dinesh, Executive Director, T. V. Sundaram Iyengar & Sons Limited, they are selling more than 200 used cars per year.

MyTVS started its operations in 2003 in Tamil Nadu and a year later in Kerala. It has garnered a customer base of nearly 50,000 in the two States.