Date:27/08/2006 URL: http://www.thehindu.com/2006/08/27/stories/2006082703410200.htm

Tamil Nadu - Chennai

"Punch" dialogues on Reliance phone

Staff Reporter

CHENNAI: Reliance telecom is introducing a new service where users can dial a number to hear `punch' dialogues from Tamil movies.

Hosted on the Voice Portal platform of Reliance Mobile World, this service named "Punch", contains hit dialogues like "Na orre dareve sonna, noor dareve sonna madari" (from Basha) delivered by Kollywood stars.

Reliance subscribers will be able to listen, send and save these dialogues on their Reliance handsets. The Reliance subscriber has to dial 1234 and type the word "PUNCH". The charges for accessing the voice portal are Rs.6 per minute.

Announcing the launch of `Punch', V.G. Somasekhar, Circle CEO - Tamil Nadu, Reliance Communications said, "Punch is yet another unique attempt which will enable subscribers to enjoy and share the dialogues from Tamil cinema that they have grown up with."