Date:15/09/2006 URL: http://www.thehindu.com/2006/09/15/stories/2006091522080200.htm

Karnataka - Bangalore

Get the latest movie on your mobile

Staff Reporter

Reliance customers can download video clips and ringtones of filmAishwarya

BANGALORE: Video clips and ringtones of Kannada movie Aishwarya will be available on Reliance Mobile World. The film featuring Upendra, Deepika Padukone and Daisy Bopanna is slated for release on Friday.

Directed by Indrajit Lankesh and produced by N. Kumar with music composed by Rajesh Ramnath, the movie's contents will be available in the form of video clips, wallpapers, ringtones and animations to all Reliance customers.

Promotion

Announcing the launch here on Thursday, Viney Singh, CEO, Reliance Communication Ltd., Karnataka Circle, said it was a tie-up right from film branding to outdoor branding and promotions in theatres.

He said the tie-up was a part of Reliance's commitment to showcase Kannada content on Reliance Mobile World. Mr. Singh noted that the Reliance Communications had launched an exclusive Kannada zone on Reliance Mobile World.

On the occasion, Mr. Indrajit said the tie-up would create awareness about the film among Kannadigas. He announced that the fist day's collection of the movie would go to the family of the late Sampath, who was with Reliance Communications as Marketing Head and had initiated the tie-up. He passed away last week.

Mr. Upendra urged Reliance Communications to extend a similar support to all Kannada movies.

Deepika Padukone and Prashanth Sambargi, marketing consultant for the film, spoke.