Date:21/09/2006 URL: http://www.thehindu.com/2006/09/21/stories/2006092102541802.htm

Business - Briefly

Cycle Agarbathis' new plans

KOCHI: Cycle Agarbathis, from the house of Mysore based N Ranga Rao and Sons, has associated itself with the latest Mohanlal starrer ` Mahasamudram'. In-film publicity is the most recent trend in advertising. This trend has also caught on in the South and Cycle is one of the first few players to exploit this opportunity, says a press release.