Date:27/09/2006 URL: http://www.thehindu.com/2006/09/27/stories/2006092704602001.htm

Business - Briefly

Lakshmi Mills launches Tyche Life garments

CHENNAI: Lakshmi Mills Company is all set to launch Tyche Life, a western casual wear brand, in the booming domestic market. Tyche Life brand products for men, women and children are crafted from super soft micro modal (regenerated viscose) fibre from Lenzing AG, Austria, blended with cotton. The emphasis is on comfort fashion, with an uncompromising commitment to quality. The garments are tested at Lenzing laboratories in Hong Kong and awarded quality approved swing tags by them as given in the European market, says a release.