Date:20/12/2006 URL: http://www.thehindu.com/2006/12/20/stories/2006122017071703.htm

Business - Briefly

Tata Indicom and Mast Mobile Media tie-up

CHENNAI : Mobile operator Tata Indicom and Mast Mobile Media, a mobile entertainment company, have entered into an agreement, under which Mast Mobile Media will provide Tata Indicom with ad-serving technology for its `Brew' and Wireless Application Protocol (WAP) data services via its advertising engine. Advertisements on Tata Zone applications would appear in the form of graphical banners with several options, a release said. Advertisers would be able to deploy their communications across several `Brew' applications and WAP pages, and collate the viewers' response to their marketing campaigns.