Date:04/04/2007 URL: http://www.thehindu.com/2007/04/04/stories/2007040405790300.htm

Kerala

Tourism campaign planned in Bahrain

Dubai: Tourism ties between India and Bahrain is set to get a boost with the launch of a campaign in May to increase tourist traffic between the two countries.

Magnum Events and Exhibitions Management (MEEM), organisers of the Bahrain International Travel Expo (BITE), will join India Tourism to launch the campaign during `BITE 2007' in early May.

"As part of the campaign a 76-page colour brochure on India, in Arabic and English, will be launched," Magnum Holdings chairman Jamil Wafa said.

The event will be held at the Bahrain International Exhibition Centre from May 8 to 10.

"It will be our earnest endeavour to strengthen tourism ties between the two countries, following up on the outcome of the successful visit of the crown prince of Bahrain to India last month," he said. — PTI