Date:26/04/2007 URL: http://www.thehindu.com/2007/04/26/stories/2007042616100200.htm

Karnataka - Bangalore

Children in Robinsons' shoes

Nehal Shah

It was a mix of education and entertainment at Garuda Mall

CHILDREN'S DAY OUT: It was a mix of education and entertainment for the little ones. — Photo: V. Sreenivasa Murthy

BANGALORE: It was children's special at INOX, the multiplex at Garuda Mall. Hordes of screaming kids and enthusiastic parents had swarmed the little kiosk set up there. The kiosk was part of a promotional campaign for the new Disney movie Meet The Robinsons. Designed as a science laboratory, this stall entertained little children who could dress up as Einstein and fiddle with empty test tubes and fake microscopes emulating the Robinson experience.

There were also fun games where children were required to match the inventors with their respective inventions. A quiz and a talent show were also part of the proceedings with children winning prizes. Gulshan Kumar, 16, a student from Nagpur, was convinced that it was an innovative concept. "It is my first time here. It is education and fun and I even won a prize," he exclaimed.

Posing against plastic skeletons for their parents, these children witnessed a fun mix of education and entertainment.

To get an adult's perspective on the whole concept, here's what David Joseph, a businessman and father of a six-year-old had to say: "It provides more entertainment apart from the movie, of course and they learn so much more in the process."

This campaign was INOX's first child-related event.