Date:04/10/2007 URL: http://www.thehindu.com/2007/10/04/stories/2007100456340200.htm

Karnataka - Bangalore

Intel ‘embeds’ itself in IT

Anand Parthasarathy

BANGALORE: How many engineers does it take to cut a cake? Three, if you are from the world’s largest chip maker Intel.

Arizona-based General Manager of the company’s Embedded Markets division Joe Jensen, India-based Marketing Director (Emerging Markets) Sanat Rao and South Asia Sales Manager Satish N. Jadhav jointly cut a cake to mark 30 years of providing “embedded” solutions.

Maybe, they ought to have cut the cake three ways to mark their three main embedded product lines — the core of the chip, the network processor and the memory.

Embedded systems are special hardware or software solutions created mostly by other technology companies to create applications that can leverage the number-crunching muscle of computer processor chips. For three decades, Intel has been nurturing this part of the business, and since 2000, from an additional India-based development centre in Bangalore.