Date:24/03/2008 URL: http://www.thehindu.com/2008/03/24/stories/2008032457610200.htm

Andhra Pradesh

MAA unveils crisp, conspicuous logo

Star-spangled: Leading actors at the MAA event.

A starry evening this weekend saw MAA TV don a new makeover as far as its logo is concerned.

The crisp and more conspicuous logo was unveiled coinciding with the presentation of the much awaited Cinemaa 2008 Awards presentation for which had the cream of Telugu film industry come together. Peppered with dance and fun and with Ali leading from the front, the event glittered with the presence of two of the channel pillars, Chiranjeevi and Nagarjuna. The duo were clearly cynosure of all eyes and as the call went out to honour the best of Telugu big screen talent, more walked onto the stage.

From being just treated as a movie channel, MAA claims to have emerged as a right general entertainment offering with a right mix of game shows, serials, comedies and the change of logo is described as heralding a change in its entire spectrum.

The channel also remains excited about the design of the award trophies specially crafted by the leading designer Neil Foley who is credited with 36 international award winning designs. It was gold plated and studded with diamonds and a star from Swarovski! The event which went live had the viewers glued to the idiot box on Saturday evening and if the industry talk is to be believed, the channel could be into some more such high profile activities to usher in its exclusive channels for music, movie and of course, news. Stay tuned.

T. LALITH SINGH