Business - Briefly

Indesit launches home appliances range

CHENNAI: Indesit, an Italian company engaged in the manufacture of household appliances, has launched complete home appliances range with ETA Star Appliances. In a special preview to the media in Chennai, Indesit launched its TVCs (television commercials) and unveiled its flagship brand — ‘the moon’ washing machine. The company will cater to the premium segment of the market. ETA Star Appliances, a fully owned subsidiary of ETA Ascon Star Group, will market and distribute the Indesit range of appliances.

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