Date:08/05/2008 URL: http://www.thehindu.com/2008/05/08/stories/2008050861562300.htm

Business - Briefly

Hyundai’s new marketing initiative

CHENNAI: Hyundai Motor India now takes its world-class technology to rural India with the launch of its all new promotional scheme — Ghar Ghar Ki Pehchaan. In this initiative, Hyundai Motor would extend special schemes for government employees in rural areas and members of Gram Panchayats on the purchase of Hyundai Santro. — Corporate Reporter