Date:17/06/2008 URL: http://www.thehindu.com/2008/06/17/stories/2008061756261600.htm

Business

Adventity ties up with Fostera

Corporate Reporter

CHENNAI: Adventity, a leading end-to-end knowledge and business process outsourcing company, has partnered with Fostera, a rural BPO organisation promoted by the District Administration of Tamil Nadu to set up a rural BPO in Krishnagiri. According to a release, Fostera will provide the infrastructure for the new facility and Adventity will provide work related to voice and non-voice operations to be executed by Fostera.

The new centre is expected to carry out data conversion activities and is expected to employ around 100 people initially.

‘B’ class cities

Adventity has already developed a specialised training programme. The company is also looking at setting similar centres in other ‘B’ class cities in India in the long run.

Kumar Subramanian, CEO of Adventity said, “Our partnership with Fostera will provide us with access to talent and infrastructure in semi-urban areas like Krishnagiri and many more such regions in India. This region remains fairly untapped and gives us an opportunity to provide employment to the youth of Tamil Nadu.”

The BPO industry in India has been eyeing the rural sector across the country as the next big destination for launching BPO services. Adventity’s foray into Rural BPO furthers this trend, with low infrastructure cost and employment opportunities being many, Mr. Kumar Subramanian said.