Date:05/07/2008 URL: http://www.thehindu.com/thehindu/mp/2008/07/05/stories/2008070550270100.htm

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Bling it up

Fashion jewellery is a rage among youngsters in Puducherry

Photo: T. Singaravelou

IN VOGUE Elegant fashion jewellery

Sporting a trendy and elegant look has just got easy. Thanks to fashion jewellery, that has designs aplenty, and is chic and affordable. Take your pick from a range of intricately designed jewellery, be it in metal or wood, and embellished with precious and semi-precious stones.

To make the most of this trend, a number of outlets in Puducherry have stocked a huge variety of fashion jewellery. The elegantly-crafted designs are quite the rage here. At Casablanca, the shelves hold myriad designs in fashion jewellery, including chains, earrings, bracelets and pendants.

"Trendy ornaments are fast-moving. We keep getting new designs, and sales are good through the year. Both youth and middle-aged men and women buy them," says Vijay Kumar, Manager of Casablanca.

The range of colours is huge too, and the cost ranges from Rs. 90 to Rs. 1,200. "Most customers prefer fashion jewellery since it is not expensive and looks good too," he adds.

If magnetic jewellery sounds interesting to you, then go ahead and choose from an array of colours at Casablanca. Magnetic neck lace, which can be used as a bracelet too, and magnetic earrings are also on offer. While the necklace costs Rs. 290, the earrings are priced at Rs. 90. A number of shops on Jawaharlal Nehru Street, one of the commercial hubs in Puducherry, sell trendy jewels and fancywear too. At Pink Fashion Jewellery, bangles and anklets sporting pearls, corals and precious and semi-precious stones, sell like hotcakes. "Young girls prefer fashion jewellery, and so, we keep sourcing new designs to keep up with the changing trends," he says.

SERENA M. JOSEPHINE