Date:09/07/2008 URL: http://www.thehindu.com/2008/07/09/stories/2008070950650200.htm
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Kerala - Thiruvananthapuram

Toonz tells a Siva tale

Special Correspondent



A slice from Toonz’s ‘Tales of Lord Siva.’

Thiruvananthapuram: After featuring Tenali Raman and Hanuman in digitised form, Toonz Animation India Pvt. Ltd. has now turned to Lord Siva. Conceived, designed and directed entirely at Toonz, the series titled ‘Tales of Lord Siva’ chronicles the unexplored stories of Lord Siva in his various forms.

The series combines the captive beauty of narrative story telling and animation, punctuated with crisp dialogues to churn out a new format called the ‘Graphical Movie’ for television.

This unique format lends freedom for the production team at Toonz to experiment.

“The new format uses a simplified process that makes accelerates the production speed without compromising the creative requirements. It is a huge positive in this kind of work,” says P. Jayakumar, CEO, Toonz Animation India. “The visual and musical standards of the series on Lord Siva make it a premium product,” adds Mr. Jayakumar.

“The look and feel vary widely based on the stories portraying Siva in his many forms. Illustrations are liberally used to tell the story and combined with cinematic grammar to bring out the emotions and actions,” says Hari Varma, creative producer of the series.

The visuals in the series are enhanced by music and rendition by Hindustani classical singer and composer Pandit Ramesh Narayan.

The Tales of Siva will be telecast in English and other Indian regional languages.

Toonz had earlier tasted success with its animation classics ‘The Adventures of Tenali Raman’ and ‘Return of Hanuman’.

The primary studio of Toonz Animation located on the Technopark campus here is manned by over 600 artists and technicians working on animated films in 2D and 3D.

Toonz is currently working on a 52 episode series with Canadian, French and British partners and a 72- episode series for Hallmark Entertainment USA.

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