Date:12/07/2008 URL: http://www.thehindu.com/thehindu/mp/2008/07/12/stories/2008071253230300.htm

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Not skin deep!

It is boom time for those peddling beauty wares

Photo: Paul Noronha

Looks that sell There are umpteen products in the market that promise to make you glow like Aishwarya Rai Bachchan

With the entry of international players in the Indian beauty market, it is a problem of plenty. And with the monsoon season on, most of them are flaunting products apt for skincare during this time of the year. Take the seaweed series of The Body Shop. Its clay mask and seaweed pore perfector has natural clay for maximum cleansing and revitalising benefits.Its other seaweed series includes deep cleansing facial wash, facial cleanser, exfoliator, clarifying toner, etc.Another skin care specialist, Vichy Laboratories has a Norma Derm series offering a variety of products for a complete skin renovation system for any type of skin imperfections.Oriflame, yet another big name in the beauty business, offers an Optimals Time Relax range, by using which you can ‘say goodbye to those fine lines and wrinkles’. This is a new age-defying range recommended for the 30 plus age group. The Optimals Time Relax range with ‘Bio Smooth Complex’ includes a day cream and an eye pen. The firm also has launched a range of lipsticks enriched with advanced anti-ageing benefits and SFP15 to help reduce superficial wrinkles.

L’Oreal too has launched ‘Made for Me Naturals’, brow and duo eye shadow to accentuate the natural beauty of a woman. It comes in three shades. Avon asks you to bid goodbye to ‘dull, dark and uneven skin tone’ by using its new Solutions Refined White Range which targets pigmentation from deep within to even your skin tone. Then there is Revlon which has introduced Colorstay Mineral Foundation, loose powder mineral foundation which lasts for as much as 16 hours of wear! The firm also has lined up products like eye shadow, blush, bronzer, etc.

You can also try the Naf Naf range of perfumes and fragrances. The range has shower gel, deodorants, gels, body lotion and perfumes. Emami, the personal and healthcare FMCG, provides another alternative in the shape of Navratna Cool Talc Active Deo to keep you fresh and cool all day.

And for the first time in India, Grasim Industries’ Kara has introduced a range of skin care wipes which includes sunscreen wipes too. Since these are disposable wipes, there is no chance of infection!