Andhra Pradesh

‘Ashadam’ keeps sellers and buyers happy

Customers selecting gold jewellery during the Aashadam discount sale.

It’s that time of the year when there is discounts raining all around and shops and malls eagerly throw open their doors while the enthusiastic shoppers make a beeline to their favourite shops. What was once considered a sluggish period for sales has now turned into the busiest period of the year for businessmen in the city.

Aashadam falls in the fourth month of the Telugu calendar just before the auspicious Shravanam and generally comes around the month of July. Shopkeepers also considered the ‘dark’ or inauspicious period of the year, as the least profitable month.

However, they have turned the situation in their favour by offering attractive discounts on clothes, jewellery and even household ware to boost up their sales.

While in the South Aashadam is considered an inauspicious time for many reasons, people have come over the traditional belief.

Most shops label the discounts as ‘Aashadam specials’ while malls and multinational chains use the word that entices everyone – sales. This season Kankatala at V Square is offering discounts up to 60 per cent.

The sarees and dress materials section has a discount ranging from 30 per cent to 60 per cent. A 25 per cent discount is offered on special range of sarees by designer Satya Paul. In the men’s section up to 40 per cent discount is being offered on garments while a 15 per cent discount is given on men’s accessories. In the kid’s collection, the showroom is offering a discount up to 50 percent.

Kalaniketan has come up with a special ‘Aashadam’ sale offer. A 50 per cent discount is being offered on a range of sarees, ghagras, salwars, dress materials, branded men’s and kid’s wear and suiting and shirting.

Fresh stocks have been included for the discount period at CMR Shopping Mall. Special offer is given on silk and fancy sarees, dressmateials, chudidars, suitings and shirtings and a range of men’s and kid’s wear. Mega Mart is also offering attractive discounts from 50 to 70 per cent on its exclusive range of collections.

Big Bazaar has come up with amazing offers and attractive gifts for the season. Attractive discounts are being offered on men’s causal shirts and jeans, special range of sarees and dress materials and a flat 50 per cent off on branded shoes and sandals. Among the leading brands, the most popular sale is on at Reebok with a flat 40 per cent discount on all its collections. - Nivedita Ganguly

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