Date:17/07/2008 URL: http://www.thehindu.com/2008/07/17/stories/2008071759981200.htm

Tamil Nadu - Chennai

‘All new youthful’ Ananda Vikatan launched

Staff Reporter

CHENNAI: B. Srinivasan, Managing Director of Ananda Vikatan, on Wednesday launched the ‘all new youthful’ Ananda Vikatan.

The 83-year-old Tamil magazine’s latest avatar would be bigger with lot more colour and interactive content, said Mr. Srinivasan. Two magazines would be published every week.

The function was attended by media personalities, including N. Ram, Editor-in-Chief of The Hindu; Cho Ramasamy of Thuglaq; Dayanidhi Maran of Sun network; Nakeeran Gopalan; and Bala Adityan of the Thanthi group.

A new website would also be launched targeting younger readers. It will be “of the youth, by the youth, for the youth” said Mr. Srinivasan. The content for the site would be from the younger readers and the best from the website would be published in the magazine, he said.