Date:18/07/2008 URL: http://www.thehindu.com/2008/07/18/stories/2008071861562000.htm

Business - Briefly

Duncans to sell tea through ITC e-choupal

NEW DELHI: After its successful distribution tie-up with the Indian Railway Tourism Corporation, Bharat Petroleum Corporation Limited (BPCL), Hindustan Petroleum Corporation Limited (HPCL), Duncans Tea (DTL) on Thursday joined hands with ITC to sell its products through its agri-initiative e-choupal. As part of the tie up, Duncans Tea would focus on selling sachets through ITC e-choupal, while large volumes would be sold to the farmers during the harvesting season.