Date:21/08/2008 URL: http://www.thehindu.com/2008/08/21/stories/2008082159970600.htm

Andhra Pradesh

Four-day South African tourism event in city

HYDERABAD: The South African Tourism is hosting its fourth ‘InCountry Famil 2008’ here from August 25-28 with the aim of bringing together key members of the SA and Indian travel trade under one roof to work on matters of strategic importance.

More than 100 Indian travel agents from Mumbai, New Delhi, Ahmedabad, Chennai, Pune, Kolkata, Bangalore, besides Hyderabad, will be invited to interact with approximately 70 SA trade partners who have registered for the event. According to a press release issued by Medha Sampat, Country Head (Acting), SA Tourism, India, the list of registered SA delegates include representatives of provinces, tourism boards, hotel chains, game lodges and safari parks, airlines, wineries, tour operators, travel agents, among others.

This unique ‘by invitation only’ event includes specially designed activities to give trade partners insights into their Indian customers to plan their businesses better. Sessions have been structured to include elements of work interspersed with leisure activities.