Date:27/08/2008 URL: http://www.thehindu.com/2008/08/27/stories/2008082756191800.htm

Business - Briefly

Britannia launches NutriChoice 5 Grain

NEW DELHI: Britannia Industries has launched its unique ‘NutriChoice 5 Grain’ biscuit targeting the health-conscious segment. Priced at Rs. 40 for a 200 gm box, the wholesome biscuit contains five essential cereals — oats, corn, ragi, rice and wheat. It is also planning to increase the prices of its products due to spiralling inflation, resulting in growing input costs. — Special Correspondent