Date:06/09/2008 URL: http://www.thehindu.com/2008/09/06/stories/2008090651811800.htm

Business

Godrej enters TV business

Special Correspondent

HYDERABAD: Godrej Appliances rolled out its televisions here on Friday for the first time.

Launching the new range of 13 variants of TVs, Chief Operating Officer of the company George Menezes and Vice-President (sales and marketing) Kamal Nandi said that the company wanted to position itself in the hi-technology range of electronics.

While the 15-inch screen TV would cost Rs. 6,000 plus, the 42-inch LCD TV would cost Rs. 70,000.

The 32-inch LCD TV would have two models in a price range of Rs. 42,000-45,000.

The LCD TVs from the Godrej stable were powered by iPIX technology (intelligent processing for image excellence) which would “clean the image”. It was targeting 10 per cent of the Rs. 800-crore Andhra Pradesh market (India’s TV market size is Rs. 9,000 crore) first and expand its footprint in South India and eventually move on to the North. The company had invested Rs. 150 crore in the new business venture and had partnered a European company to manufacture the TVs and related components.