Date:28/12/2008 URL: http://www.thehindu.com/2008/12/28/stories/2008122850750200.htm

Tamil Nadu - Chennai

IIM-A offers elective on film industry

Meera Srinivasan

CHENNAI: Nearly 80 students in their second year of management studies at the Indian Institute of Management – Ahmedabad (IIM-A) will on Friday sit in a class that cannot easily be linked to a top-notch B-school as they have opted for the newly-introduced elective ‘Contemporary film industry – a business perspective.’

Kandaswamy Bharathan, executive director of the Chennai-based Kavithalayaa Productions, and Tejas Desai, statistics and operations research expert, will teach the subject.

Speaking on the elective, Mr. Bharathan, an alumnus of IIM-A, said: “The film industry is largely considered unorganised. This course will look at how management concepts can be applied in the film and entertainment industry for better results.”

The elective course will span 25 sessions.

Apart from guest lectures by eminent persons from the industry, the course will also include three case studies.

One of them will be a study of actor Rajinikanth-starrer ‘Muthu’, which was a runaway hit in Japan as the ‘Dancing Maharaja.’