Date:05/01/2009 URL: http://www.thehindu.com/2009/01/05/stories/2009010553711600.htm

Sport - Cricket

3 mobile extends sponsorship

Melbourne: 3 mobile on Sunday announced an extension of its sponsorship commitment with the Australian cricket team till 2013.

The extended sponsorship follows a successful eight-year partnership with Cricket Australia (CA).

The agreement will see 3 mobile continue as a Platinum Partner of CA which includes naming rights to the Australian Test cricket team, naming rights to domestic Tests and the official wireless rights partner of Cricket Australia, providing 3’s customers with exclusive access to the popular live cricket mobile TV as well as other content. — PTI