Date:29/06/2009 URL: http://www.thehindu.com/thehindu/edu/2009/06/29/stories/2009062950070700.htm
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Tread a new path through applied arts

Photo: V. Ganesan

ART AND AESTHETICS: For those with the aptitude, applied arts opens doors to a satisfying career.

Applied arts is a fine blend of art, aesthetics and design, which has branched out to several sectors from textile design to animation. The area, which originated in Britain in 19th century as a result of debate on nature of art, whether art should be kept abstract or brought down to the commoner's use, has grown by leaps and bounds over the years.

It has successfully accommodated new developments in art and design and at present contains decorative art and functional art and industrial design, graphic design, fashion design and interior design. The beauty of applied arts lies in its being multifaceted; a student of applied arts can choose his career option from a range of areas - abstract art to industrial design.

"The application of applied arts can be seen everywhere, from advertisements to industrial design. Many students from recent batches are earning more than Rs.1 lakh per month," says Kodali Sunder Kumar, professor and Head of Applied Arts' department at Jawaharlal Nehru Architecture and Fine Arts University (JNA&FAU) College of Fine Arts, Hyderabad. According to him, applied arts offers careers rivaling professional courses such as medicine and engineering.

Applied arts requires an impeccable panache in drawing and urge for creativity. According to Prof. Kumar, those naturally gifted in art can alone be successful in applied arts courses. "You can train for any trade, but not applied arts, without having that in-built ability," he declares.

Institutions

These are the institutions that are well known for bachelor's degree in applied arts and recruiting students on an all-India basis.

Sir J.J School of Art, Mumbai; Delhi College of Art, New Delhi; Faculty of Fine Arts, M. S. University, Vadodara; Jawaharlal Nehru Architecture and Fine Arts University, Hyderabad; International Institute of Fine Arts, New Delhi; Banaras Hindu University, Varanasi; College of Fine Arts, Chennai; Chitrakala Parishat College of Fine Arts, Bangalore; Sri Venkateswara College of Fine Arts, Hyderabad.

Apart from these, a few State universities also offer bachelor's courses in applied arts. Postgraduate courses in applied arts and allied areas are offered at Delhi College of Art, National Institute of Design, Ahmedabad, M. S. University, Chitrakala Parishat College of Fine Arts, Jawaharlal Nehru Architecture and Fine Arts University and Indian Institute of Technology, Mumbai.

Admission into applied arts courses are typically done through entrance exams. Application dates for the present academic year are still open for a few institutions. For more details, one may contact the respective institutes.

The opportunities are plenty for the applied arts students now; indeed they can tread their own, new paths, says R. H. Kulkarni, principal of Chitrakala Parishat College of Fine Arts.

Earlier, it used to be only the advertisement field that absorbed applied arts students, but now they have many avenues. Animation sector is a big draw for many students and quite a few of them have already opened their own studios within a few years after leaving the college, he explains.

K. VIJAYA BHASKARA REDDY

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